Blog
Thoughts on creativity, coaching, and building something that helps people find their voice.
How working with an AI coach before a session transforms creative coaching
An AI can NEVER replace the human connection — but it can do one thing: it can make a session so much more focused and richer in substance.
Apr 22, 2026
Reducing costs without losing the thread
How we cut LLM costs for long-running coaching sessions in Friday without losing memory, nuance, or the thread of your creative conversation.
Apr 13, 2026
I Am the Fox
How a real coach's voice became an AI, and why that changes what AI coaching can be. The story behind Friday, the fox at the heart of Revontale.
Apr 7, 2026
Memory is all you need? (for an AI coach)
How Friday's memory works across sessions, and why getting it right matters more than raw model power for an AI creativity coach you actually want to return to.
Mar 29, 2026
The Writing Coach Who Went Global (With a Little Help from AI)
"I was a solitary island. I set a planet spinning, I created a universe." How Frida Spikdotter's coaching practice became Friday, an AI coach with global reach.
Mar 25, 2026
AI and Cognitive Surrender
Are you thinking, or has AI already decided for you? On the quiet cost of letting models do your thinking, and how a coaching AI can push the other way.
Mar 22, 2026
An AI Coach Is Only as Good as Its Library
Effective AI coaching needs skills (and lots of them), not just a clever prompt. What separates a real coaching practice from a chatbot wearing a coach costume.
Mar 20, 2026
Carpe Your Thoughts - on the Fly
"It has made my brain expand with approximately 200%."
Mar 13, 2026
Dog food & rubber ducks
Rubber ducking, dogfooding, and now foxing: what happens when a writing coach starts using Friday (our AI creativity coach) every single day. Eureka.
Mar 4, 2026
Teaching an AI Coach Where the Line Is
How we set Friday's limits as a creative coach: scope creep, attachment risk, and the guardrails we built (with a look at the actual system prompt we use).
Mar 1, 2026
Creative coaching on the clients’ terms
Being enough - for longer and more often. How AI Coach Friday helps keep the creative pulse going between sessions.
Feb 24, 2026
Join us on a journey into AI Coaching!
Meet Friday, our AI creativity coach, and the "Slow AI" philosophy behind it: asking better questions instead of generating answers for you.
Feb 23, 2026